Quiz de l'Anthropocène

Quiz de l'Anthropocène is an interactive educational platform featuring 30+ quizzes and 25,000 participants, designed to raise awareness about environmental issues. The challenge: transform this educational resource into a captivating learning experience.

Our approach combines gamification with scientific rigor to deliver a personalized and social learning experience. The new design is built on three key pillars: adapting to user expertise levels, integrating social elements, and ensuring a seamless user journey.

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Problem Statement

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How can we create an enriching learning experience through play that users want to share with their community?

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Objectives

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• Simplify the user interface
• Integrate gamification elements
• Improve content organization
• Facilitate social sharing

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Design Process

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User Research

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Quantitative Phase:

• 55 respondents
• 60% female, concentrated in the 26-35 age range
• Analysis focus:
  • Playful learning behaviors
  • Social dynamics and sharing
  • Environmental awareness and digital usage

Qualitative Phase:

• 8 semi-structured interviews of 30-40 minutes
• Objectives:
  • Explore environmental awareness journeys
  • Understand game-based engagement mechanisms
  • Evaluate the impact of eco-design on user experience

Key Insights:

1. 70% enjoy learning through play
2. 89% share impactful information
3. Users seek content adapted to their knowledge level

Users favor playful learning about environmental issues and appreciate social and eco-designed platforms. They seek progressive goals, motivating rewards, and enjoy sharing compelling information.

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User Profile Analysis

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Primary Persona

I care deeply about climate issues and enjoy discussing them with those close to me.
- Charlotte

Core Needs:

• Raise awareness in their community
• Deepen their knowledge
• Share their convictions

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Secondary Persona

I want to understand how to act at my level.
- Nicolas

Core Needs:

• Simply understand the stakes
• Adopt ecological practices
• Learn without guilt

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Design Solutions

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