.svg)
This project explores the intersection between product design and ecology, proposing an innovative solution to pollinator decline. The innovation lies in integrating a pollen dispersion system into contemporary urban footwear.
The visual campaign highlights the symbiosis between technology and nature, illustrating how an everyday object can become an environmental preservation tool. The minimalist design emphasizes the concept's accessibility for all users.
The communication strategy aligns with the project's values by prioritizing eco-responsible display methods: ephemeral chalk markings and water projections. This approach reinforces the overall coherence of the concept.
The digital interface, designed as an extension of the product, visualizes the user's impact and creates a community experience. The app design prioritizes clarity and user engagement through an intuitive interface and real-time tracking features.
